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15 TOOLS TO PROMOTE A BUSINESS OR A SMALL BUSINESS

15 TOOLS TO PROMOTE A BUSINESS OR A SMALL BUSINESS

When you are a trader or a business creator, you initially focus on your product and your project.

It is mainly the technical and administrative aspects that take precedence over the sale and generation of traffic.

And it is only once this one is ready and that one has launched its activity that one is confronted with the biggest problem: how to make known your company and bring in people with an often limited budget?

This is also the case when you have started your business a few years ago, but you are seeing a drop in activity (fewer customers, less loyal customers, etc.).

If you haven’t thought about your promotion methods well, only classic ideas come to mind.

Here are for example the 4 most obvious promotional tools:

use their contacts and relationships for their first sales (ex: opening night), but after a first peak, the source of traffic dries up.

Distribute leaflets and flyers in the neighborhood, if this is one of the most effective methods (provided you tow in the neighborhood / its catchment area) but generally the return rate is 1 sale per 1000 flyers distributed. So you have to do it very often.

Advertise Google Adwords and Facebook Ads, but others are already there and the returns are low if you are in a small town.

Trying to set up partnerships, but it is long and it does not necessarily bring much traffic at the start.

But very quickly, we are a little demoralized by the result of these operations:

Either with a low return on investment,

Either with concrete results long to obtain 

The problem comes from the fact that we try a few tools without persisting and without an overall plan in the long term, and therefore by dint of going from one idea to another, a lack of persistence … we get results moderate.

The purpose of this article will, therefore, be to give you 15 simple, practical and above all inexpensive methods to publicize a business, and in particular small business.

But before presenting these tools to you, you must start by taking stock and analyzing your situation.

Indeed, implementing an action plan without making a diagnosis is like trying to treat a disease without having made a diagnosis…

Note: I created a special file ‘‘How to attract more customers to a restaurant and increase the average of additions’’. You can consult it if you are a restaurateur.

The prerequisite: define your typical customer!

15 tools to promote a business or a small business 2

Your typical client is called the “persona”.

By defining a persona, you will better prepare

your marketing actions,

your promotions and advertisements,

The products and services that you will offer,

The location of your premises near a “pool” of prospects

The problem with most entrepreneurs is that they say ‘‘my client is everyone’’

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However, selling to everyone is selling to no one!

For example, if you have a restaurant and your target is the worker, you will have to propose a menu adapted to the average budget of a worker to eat lunch (ex: taking into account the average of the restaurant ticket …) as well as the food that you are going to offer (traditional and nutritious dishes…).

If you have a toy store, your cycle is undoubtedly the friends who want to offer toys for a birth, for a birthday … and therefore you have to put yourself in the shoes of this prospect: what does he want? What are his problems? …

So a toy store will be well advised to put a sign in its window with solutions to these problems:

The selection of 10 gifts for birth at less than 20 €

The 10 educational gifts for children from 4 to 7 years old

You must, therefore, start by (re) defining your typical client, your persona to know how you are going to respond to it.

You have to check that what you think about your typical client is the truth … because often we tend to think of a typical client, and ultimately realize that this is not true.

Here’s how to verify that your typical customer is the correct one:

Use direct information:

Ask your current customers face to face who they are, what they do, why they buy from you…

Via surveys by email SurveryMonkey.com, Google Forms, Eloquant.com… or on

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